Prosur and Wenda Ingredients joined forces at the ifia / HFE Japan 2014 food trade show to introduce their food solutions to the Japanese market, offering formulations to maximize the taste and flavor of food applications.
Generally, Japanese food industry professionals show great curiosity when testing new products and consider products imported from Europe of high quality. This annual event is the most important reference for the regional food industry, covering not only the Japanese market, but all adjacent markets of the Asia Pacific region.
Prosur used its presence in this fair to offer its latest product developments.
Prosur has a great interest to export food ingredients to Japan and invest in a market that is known for its high consumer expectation of quality and originality. Participation in ifia / HFE Japan allowed us to show our products and services to many key decision makers in the Japanese food industry.