Interview with Juan de Dios Hernández, CEO of Prosur
The original idea of the company was to supply the food industry, basically the meat industry, as a spice blender. In 2000, the company evolved. A new idea and a new generation of products were launched that were based on antioxidants and natural preservatives. We realized that the market was changing. Consumers started to look for prepared foods that were tasty, and fresh, but most of all authentic and natural. Unfamiliar and chemical-sounding additives became the culprit. Today’s customers are looking for ingredients of which they can pronounce the name. The goal was to clean up the label of our customers, removing the E-numbers and bringing more natural solutions to them for authentic, clean products that do not compromise on shelf life or food safety.
The Prosur Research Center, our R&D department, is the spearhead of our company. Innovation drives us. We understand that in an ever-changing market, we have to be on top of new global and local trends. Therefore, the Prosur Research Center continuously analyses the latest market developments, new technologies and evolving legislation. Our researchers design natural products that render our extensive knowledge of raw materials and biotechnology to innovative solutions that respond to current and arising consumer and customer demands. Prosur’s products combine the essence of a wholesome Mediterranean lifestyle with top quality ingredients.
Our customers are the main target of Prosur and we will do everything in our power to help them. We offer them tailored solutions, based on their specific needs, products and production conditions. We also want to be a beaken for them, informing them on changing market trends and legislation.